Zora.Life

LANDING PAGE VIDEO // ANIMATED EXPLAINER
Creative Direction • Storyboarding • Animation

To expand awareness about the value of dreams, we produced a tranquil animated explainer for a new web app designed to propel personal growth.

“Nights through dreams tell the myths forgotten by the day.”

Carl Gustav Jung

The Challenge

Zora (English: dawn or daybreak) is a free web app for interpreting symbols, patterns, and narratives that arise during sleep.

It helps mindful people unlock their potential through achieving a deeper understanding of dreams’ inner workings.

The assignment was to design an immersive experience in the explainer video format. The main goal: to educate website visitors about the power of dreams and introduce the app that helps decipher their meanings.

Our Approach

The client reached out to us with vision, enthusiasm, and readiness to grant considerable creative freedom.

After analyzing the brand’s online presence, we set off to create the project moodboard: a visual guide for the look and feel of the video.

Simultaneously, we began polishing the existing narration script. By touching up the wording and sentence flow, we ensured the story is concise, descriptive, and captivating.

Document outlining animation style specifics, key elements, and effects.

Document outlining video specifications like formats and frame rate.

Style Exploration

The main challenge to the topic was its abstract nature. To complement and enhance the narrative, we relied on subtle visuals to create a dream-like atmosphere.

By contrasting vibrant and muted colors and gradients, we established a gentle undertone, designed to inspire and engage the brand’s target demographics.

Animation Process

The story is gradually told through slow-paced and fluid movements: a flawless continuation of the delicate, metaphysical narrative.

Each frame was carefully planned and deliberately paced to match the voice-over.

Moving ahead, we enhanced the atmosphere by traditionally animating key elements such as bubbling liquids and wisps of bright-colored, glaring smoke.

The final touch was adding textures and effects. Drawing inspiration from the 80s VHS aesthetic, we saturated the video with a sense of wistfulness and nostalgia.